Why ChatGPT Isn’t Writing My Blog Posts Anytime Soon

I sat down to write my five blog posts for this week but didn’t feel very inspired.  Worse than that, even after having been out in the car for a little errand, I felt very flat and demotivated, no idea why.  

I got up and did a couple of household tasks, always good for simultaneously prevaricating and making one feel like one’s achieved something.  Fold up some washing, change the bed, put sheets on to wash.  

Coffee on, have a pee, go and brush my hair.

Stare out of the window at the river for a while.

Back to the kitchen, washed up two glasses and a cup from this morning.

It’s bad today, I can tell you.

Perhaps it’s all this waiting around for a BIG ANNOUNCEMENT from the Palace.  I even downloaded TikTok last night because it was going around on Twitter that one of the rumours from TikTok was true and would form the basis for the announcement. I watched one terrible AI generated video which only had one interesting sentence in it, then scrolled through a few more appallingly bad videos before deleting the app again in disgust.

Now, on Monday afternoon, Barack Obama has arrived at 10 Downing Street for a private meeting.  Or, as another even more suspicious Tweeter put it, “Deep deep State operative Barack Obama meets UK Prime Minister to deliver up to date instructions.” 

General concensus is that Barack's visit is NOT GOOD.  

Reminds me of Bill Gates' and the Govenor of the Bank Of England's respective visits to BoJo just before lockdown.  Bill doesn't need to come himself, now, he's busy building bunkers and anyway, Big Mike probably wants to do some London shopping.

Now while I know that this is the whole purpose of the pre-announcement and delaying the announcement for several days, while muzzling the British press with a 'super injunction', making sure the WHOLE WORLD knows something BIG is coming, and that it’s all purposely designed to keep us all on edge, I have to tell you…

It’s working.

So I turned to ChatGPT, thinking that I might be able to get it to write at least one post for me. Buy me some time for my muse to return.

I fed three of my most recent blog posts into my ‘A Better Entrepreneur’ App version of ChatGPT and asked it to analyse my writing style.

“Your writing style is engaging, personal, and conversational, effectively making complex concepts accessible and relatable through the sharing of personal anecdotes and insights. You have a knack for weaving practical advice with inspirational stories, motivating your readers to embrace change and leverage their entrepreneurial spirit for success.

Your posts are solution-oriented, providing clear, actionable solutions to your audience's challenges, and you often conclude with direct calls to action or offers that provide a pathway for readers to apply the insights to their own situations.

Authenticity and a genuine connection with your audience are central to your writing, emphasizing the importance of authenticity in both branding and content creation. This style not only informs but also inspires and guides your readers towards realizing their potential, making your content a valuable resource for entrepreneurs seeking to navigate the complexities of their journey with confidence and clarity.”

Very nice thanks but does that mean you, ChatGPT, could write a blog post for me, in my style?

And if you can, would Google be able to tell the difference? Aye, there’s the rub!

My fingers were firmly crossed.

I then reminded ChatGPT of the Top 10 Problems of my Ideal Future Client, along with the business challenges those problems created, and the negative emotions they generated in the person concerned.

Then I asked it to outline five compelling blog post titles based around Problem #1 and have a crack at writing the first one, based on its analysis of my writing style. I acknowledged that it would not be able to tell personal stories, or weave in those of my clients, but I asked for a prompt when it felt that would be adding value.

It came back with a very wooden little post, with subtitles and one paragraph per section, with a prompt for me to add a story in each one.

I told it to take out the sub-titles, run the lot together and expand on it, making up some appropriate stories, while making it all sound conversational. 

I was already feeling queasy, as I knew that I could not post made up stories on my blog.  There goes that annoying authenticity rearing it's head again.

Want to see it? Here you go!

“Have you ever felt like you're shouting into the void with your content, wondering if anyone's really listening? I've been there, and so have many others. But let's dive into some secrets that can transform that empty void into a bustling marketplace eager for what you have to say.

Take Sarah, for example. She's a health coach for the always-busy professional. At first, her content was like a well-kept secret—great stuff, but no one knew it was there. The game changed when she started talking about wellness tips that fit into a packed schedule. Suddenly, her audience felt seen and heard, and engagement skyrocketed. It's a classic case of knowing your audience and speaking their language.

Then there's John, a financial advisor who ditched the jargon and shared relatable financial transformation stories. His content started resonating because it was more than advice; it was a beacon of hope. Crafting your message to be a bridge between your expertise and what's relatable to your audience can turn the tide in your favor.

Planning is another piece of the puzzle. Lisa, running a boutique marketing agency, had great content but no plan. Once she started timing her posts around industry events and trends, her blog went from zero to hero. A little strategic planning can ensure your content isn't just a drop in the ocean but a wave that carries your audience back to shore.

Engagement—now, that's a powerful tool. Mike, a photographer, turned his social media from a gallery into a conversation pit. By tackling his followers' photography challenges, he not only showcased his expertise but also built a community. It's about turning your content into a two-way street where everyone feels part of the journey.

Lastly, let's talk about being adaptable, like Emily, who pivoted to video content after noticing her audience's growing preference for it. This switch wasn't just a new strategy; it was her responding to the audience's unspoken request, leading to a win-win situation.

So, what's the moral of these stories? Your content strategy isn't just about what you want to say; it's about saying what your audience wants to hear, in the way they want to hear it, and when they're most ready to listen. It's a dance between your message and their preferences, and when you get the steps right, the results can be magical.

Remember, whether you're crafting an article, a video, or a social media post, the goal is the same: to create content that resonates, engages, and converts. So, here's to making your content not just seen, but felt and responded to. After all, in the vast digital landscape, the most powerful content is the kind that starts conversations, builds communities, and makes your audience feel like they've finally found someone who gets them.”

Told you. Dull as ditch water. 


I could never try and pass something like that off as my own writing,  I’d be too embarrassed to share it on social media, for one thing.

I don’t think it adds any value to my ideal future client.  It’s got no actionable content, it’s not very conversational at all and when I try and read it, my brain sort of slides sideways.

It’s a word salad with no soul.

However, the list of topics it came up with around Problem #1 was pretty good, so I might use that as a structure to work from.  

My muse seems to arrive if I give her a little poke with ChatGPT, but sulks off completely when I’m avoiding her by doing chores.

Let ‘s see what tomorrow brings?

Picture by Dall-E / ChatGPT


blogger, blogging, chatgpt, dall-e, robot

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