Origin, Vision & Mission

I recently saw Daniel Priestley talking about his Origin, Vision & Mission and how every business owner should know theirs.

He said that ‘Your origin story should tell me why you got into your chosen industry - ideally, it should be something you can trace back to your childhood. Your vision is what you want the world to look like. And your mission is the story of how you’re going to achieve that vision through your business.’

He's right. Starting and growing a business is a journey that requires more than just a good idea or a solid business plan. 

It requires a deep understanding of your origin, vision, and mission. These elements not only define your business but also provide the motivation and direction needed to navigate the ups and downs of entrepreneurship.

Origin: Understanding Where You Came From

Every entrepreneur has a unique origin story that shapes their approach to business. For me, the journey began with an early entrepreneurial venture when I was about 7-8 years of age. Growing up, I was always finding ways to start small businesses, from selling things I'd made to organizing fashion shows.

This entrepreneurial spirit was ingrained in me from a young age, both my mother and grandmother were pretty entrepreneurial - and poor which is a big driver - and this has driven me to create and build businesses throughout my life.  Most failed but enough have succeeded to give me a good life and provide for my children Phoebe and Nelson.

When I did the Myers Briggs personality profiling test, they suggested I should become a teacher.  Well, I didn't fancy that at all, as we all know that teachers work really hard, earn nothing (look at the story of the Poor Dad in the Robert Kiyosaki book 'Rich Dad, Poor Dad').  Many are also pretty indoctrinated in socialist principles and think that trying to get on, financially, in life is an evil pursuit, so that wasn't for me.

However, taking the Human Design quiz recently, I discovered that I'm a Projector, which means I have a unique ability to see the big picture and guide others. This insight has helped me understand why I've always been drawn to roles where I can lead and inspire. 

Vision: Imagining a Better Future

Your vision is what you want the world to look like because of your business. It’s the future you’re working to create. For me, my vision is a world where new entrepreneurs and small business owners can market their businesses as effectively as large corporations, leveraging the power of social media and content marketing.

I want to see a world where people who have been made redundant can turn their passions into viable businesses, where the chronically ill or disabled can make a decent living online, and where entrepreneurship is taught and accessible to everyone, regardless of their background or circumstances.

Mission: How You’re Going to Achieve Your Vision

Your mission is the story of how you’re going to achieve your vision through your business. It’s the roadmap that guides your daily actions and long-term strategies. My mission is to combine practical, proven teaching with moment-by-moment coaching and mentoring to support small business owners. I aim to help them start, run, and enjoy more effective businesses that provide for them and their families while building a life they love.

Here are the stories of three entrepreneurs I admire, Steven Bartlett, Gary Vaynerchuk, and James Sinclair, highlighting how their origin, vision, and mission have driven their entrepreneurial journeys:

Steven Bartlett (Social Chain, Diary of a CEO)

Origin: Steven Bartlett was born in Botswana and moved to the UK at a young age. He dropped out of university at 18 to pursue his entrepreneurial dreams. Bartlett struggled with a sense of not fitting in during his school years, which fueled his desire to create something impactful on his own terms.

Vision: Bartlett's vision for Social Chain was to create a global social media marketing agency that could leverage the power of social media to create viral campaigns and build strong brands. He envisioned a company that could disrupt traditional marketing methods by using cutting-edge technology and creative strategies.

Mission: Social Chain’s mission is to revolutionize the way brands connect with consumers by harnessing the power of social media. Bartlett's personal mission is reflected in his podcast, "Diary of a CEO," where he aims to share authentic stories and lessons from successful entrepreneurs to inspire and educate others.

Gary Vaynerchuk (VaynerMedia, VaynerX)

Origin: Gary Vaynerchuk was born in Belarus and immigrated to the United States with his family when he was three. He grew up working in his family's liquor store, where he developed a strong work ethic and an entrepreneurial spirit. He later transformed the family business into one of the first e-commerce platforms for alcohol, growing it significantly.

Vision: Vaynerchuk’s vision for VaynerMedia and VaynerX is to be at the forefront of digital marketing and media, helping brands to communicate authentically and effectively in the digital age. He envisions a world where businesses of all sizes can leverage social media and content marketing to build their brands.

Mission: Gary Vaynerchuk’s mission is to empower entrepreneurs and businesses to achieve their fullest potential through innovative marketing strategies and personal branding. He is dedicated to sharing his knowledge and experiences through his books, podcasts, and speaking engagements to inspire others to hustle and succeed.

James Sinclair (Partyman Group)

Origin: James Sinclair started his entrepreneurial journey at the age of 15, performing as a children’s entertainer. His early experiences in entertainment led him to establish Partyman, a group of companies that includes indoor play centers, attractions, and nurseries. His passion for creating fun and educational experiences for children has been a constant driving force.

Vision: Sinclair’s vision for the Partyman Group is to create magical and memorable experiences for children and families. He aims to expand his business empire while maintaining a focus on high-quality, engaging, and educational entertainment.

Mission: The mission of the Partyman Group is to deliver exceptional entertainment and educational experiences that inspire and delight children and families. Sinclair is also committed to sharing his entrepreneurial journey and insights through his books, YouTube channel, and speaking engagements to help other aspiring entrepreneurs succeed.

Once You Know Your Origin Story, Vision & Mission, Here Are Some Practical Tips for New Entrepreneurs

1. Motivation: Stay Driven

Maintaining motivation is crucial for any entrepreneur. One way to stay motivated is to regularly revisit your origin, vision, and mission. Remind yourself why you started and what you’re working towards. Surround yourself with a supportive community and find mentors who can inspire and guide you.

2. Time Management: Prioritize and Plan

Balancing a new business with a day job requires excellent time management skills. Use tools like calendars, to-do lists, and project management apps to organize your tasks. Prioritize your most important activities and set aside dedicated time each day to work on your business.

3. Utilize Downtime: Strategic Planning

Travel time, lunch breaks, and other downtimes can be used for strategic planning. Listen to business podcasts, brainstorm ideas, or catch up on industry news. Use these moments to move your business forward, even when you’re not actively working on it.

4. Hire a Coach: Accountability and Guidance

A coach can provide valuable accountability and guidance. They can help you stay focused on your goals, offer insights and advice, and keep you motivated. Regular check-ins with a coach can ensure you’re making progress and addressing any challenges that arise.

5. Communicate with Your Partner: Shared Goals

If you have a partner or family, it’s important to communicate your goals and involve them in your journey. Explain how your business can benefit the entire family and ask for their support. Carve out specific times to work on your business and ensure you’re balancing work with family commitments.

6. Take Care of Yourself: Health and Wellbeing

Running a business can be demanding, so it’s essential to take care of your health and wellbeing. Get enough sleep, eat healthily, and make time for exercise. Self-care helps you maintain the energy and focus needed to grow your business.


Knowing your origin, vision, and mission provides a strong foundation for your business. These elements keep you grounded, motivated, and aligned with your goals. Remembering them will keep you going when times get tough, and believe me, they will get tough.

By incorporating practical strategies for motivation, time management, and support, you can successfully balance your new business with your day job and build a future you’re passionate about.

Photo by Riccardo Annandale on Unsplash


business mission, business vision, origin story

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