Leaders Are…

Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”

There's a reason the saying "leaders are readers" holds true. That is because all leaders, true leaders, are ever curious and lifelong learners.  They want to know if there is a better way; a new way, a faster way, a cheaper way, a more effective way.

Yesterday I described how I 'stand on the shoulders of giants' by reading books. I'm highly visual so reading is a joy for me.

But for those who are auditory, and in today's fast-paced world, leaders are also listeners. 

Whether it's reading books or listening to audiobooks and podcasts, consuming valuable content is key to staying ahead. Let’s dive into why continual learning is crucial for entrepreneurs and explore some inspiring stories of people who have used this technique to achieve success.

The Importance of Continuous Learning

Successful entrepreneurs never stop learning. They understand that knowledge is power and that staying informed gives them a competitive edge. Reading and listening to educational content keeps your mind sharp and full of new ideas.

Make learning a daily habit. Set aside time each day to read or listen to something that can help you grow your business. Whether it's a book on marketing strategies or a podcast about the latest tech trends, keep your brain engaged.

Real-Life Examples

1. Lewis Howes - Host of The School of Greatness Podcast

Lewis Howes, former professional athlete turned entrepreneur, is another advocate of lifelong learning. His podcast, "The School of Greatness," is a testament to his commitment to personal and professional development. Howes interviews successful people from various fields, absorbing their wisdom and sharing it with his audience. His dedication to learning has helped him build a multi-million dollar business and inspire millions of listeners worldwide.

2. Tai Lopez - Entrepreneur and Investor

Tai Lopez famously began his journey to success by reading a book a day. He often cites how reading thousands of books helped him gain the knowledge needed to start and grow multiple businesses. Lopez's "67 Steps" program and his podcast "The Tai Lopez Show" continue to share insights from the books he reads and the successful people he interviews.

3. Sophia Amoruso - Founder of Nasty Gal and Author of #GIRLBOSS

Sophia Amoruso, founder of the fashion brand Nasty Gal and author of the best-selling book "#GIRLBOSS," often talks about the role of reading in her entrepreneurial journey. Amoruso credits much of her business acumen to the lessons she learned from reading biographies of successful entrepreneurs and business strategy books. Her commitment to learning has helped her pivot from running a fashion brand to becoming a prominent business author and mentor.

Practical Tips

  1. Schedule Learning Time: Dedicate at least 30 minutes a day to reading or listening to educational content.
  2. Diversify Your Sources: Read books, listen to podcasts, and watch webinars. Different formats offer different perspectives.
  3. Apply What You Learn: Don’t just consume content—use it. Implement the strategies and ideas you come across.
  4. Join a Book Club: Engage with others who are also keen on learning. Discussing what you’ve read can deepen your understanding.
  5. Stay Updated: The world is changing fast. Keep up with industry news and trends to stay ahead of the curve.

Recommended Reading

  1. "Love Is The Killer App" by Tim Sanders: Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business? Discover how to become a nice, smart person who succeeds in business and in life.
  2. "How to Win Friends and Influence People" by Dale Carnegie: A timeless guide on improving your interpersonal skills.
  3. "Atomic Habits" by James Clear: Discover how small habits can lead to remarkable results.


Being a leader means constantly evolving. Reading and listening are powerful ways to keep learning and growing. Make it a habit to consume valuable content daily. Stay curious, stay informed, and stay ahead.

This blog post was inspired by one of the 25 lessons in my book 'A Better Entrepreneur'.

Photo by Lala Azizli on Unsplash


audio books, business podcasts, leaders, leadership, listening, readers, reading

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