February 14

Keeping It Simple

2  comments

You may have noticed a bit of rebranding going on.

I’m on a never-ending search for simplicity because you see, I tend to overcomplicate things.  If you’ve been around for a while, you will know this and will probably be laughing now.

I’m impatient. I want things to work NOW.  So when they don’t I tend to either add bells and whistles or start something new.

I never know if I’m just being impatient or if I’m being nobbled.  It’s happened before with my book and coaching programme The Money Gym and I blamed myself for years before I realised what was going on. It affected my confidence a lot.  So now I tend towards suspicion, especially recently after the events of the last four years.

I had a bit of a heart-to-heart with myself the other day.  I’ve been wrangling with my motivation for the last few years, mainly due to external factors.  

I think I’ve been going through a grieving process for the world I grew up in and thought I knew.  That world is gone now and I’ve got to find motivation for business in the new world, whatever that may look like.  Because I’m not getting a pension till I’m 66, maybe as old as 77.  

Not that you can live on one of those, anyway.

So in a bid to rekindle my zest for business life, I’ve been re-reading Andy Shaw’s book, ‘Using A Bug Free Mind’ and journaling every day.

That has led to a renewed enthusiasm for life.

Or it could be the gut microbiome supplements and hormone cream.

It could also be my new book ‘A Better Entrepreneur’ which I have wanted to write for a while, but did somehow pour out of me at the end of last year.   That feels like it’s brought everything together in a rather wonderful way.

New book, new brand, new coaching programme.  

Not sure which of the above had the desired effect. Not important anyway, I feel much better.  More focused.

Just got to get on with my new marketing regime which I’m keeping simple.

For now.


Tags

keeping business simple, keeping it simple, simple design, simple marketing


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